Featured Press

Samovar is in the news! Check out the full list of articles that have been written about Samovar Tea Lounge.

“Tea Soothes the Harried Shopper” The San Francisco Chronicle Visits Samovar Tea Lounge

San Francisco Chronicle PressLoree Dowse, Special to The Chronicle
Wednesday, December 8, 2004

For decades, weary holiday shoppers in San Francisco’s Union Square have sought afternoon refuge from maddening crowds and over-weighted shopping bags with a pot of tea and a quick bite at places like the Westin St. Francis, Palace Hotel, Ritz-Carlton or the Rotunda at Neiman Marcus.

For $20-$45 per person, shoppers can sink into elegant surroundings, sip tea or Champagne and listen to a live harp or piano. But while tea may be a holiday ritual for some, others are taking to the 5,000-year-old brew year- round. In the last year, several teahouses have opened, all with the hopes of turning us on to something a bit more exciting than the years-old tea bags we’ve had stashed in the cupboard.

presssfc120804_2“Drinking tea is such a soothing ritual, and afternoon tea is a perfect break,” says Michael Mina of Restaurant Michael Mina in the Westin St. Francis Hotel. The restaurant takes over from the Compass Rose, a bastion of holiday tea.

“Children come here with their families during the holidays, and the tradition is established

Danville teen Natalie Campo and her friend Katie Maute took the afternoon off school recently to join their mothers Rebecca Campo and Julie Maute for tea at the Palace Hotel before hitting stores. This is the second year they’ve done tea together, and plan to keep up the practice annually.

The holiday tea menus of the sort they indulged in offer an assortment of brews accompanied by a multi-tiered tray of small sandwiches layered with the likes of smoked salmon, egg salad or cucumber plus sweets such as almond cakes, lemon meringue tartlets or opera cake. And of course, there’s always the scone and its accompaniments.

Long-awaited trend

Taking a tea break at some of the newer teahouses can be just as soothing, but in a different way. Instead of scones and tartlets, there might be curry or flatbread.

A flurry of discoveries about tea’s health benefits, plus renewed appreciation of its ancient heritage, has pushed tea to the fore. Its antioxidants appear to lower cholesterol levels, improve cardiovascular health and help guard against some cancers. And some experts believe its flavenoids may inhibit the growth of plaque on teeth.

presssfc120804_3“People talked about a tea trend five years ago, but things are finally happening,” says Alice Cravens, former assistant to the late Helen Gustafson, the Berkeley tea lady who started Chez Panisse’s tea program. Cravens continues to supply tea to Chez Panisse as well as Zuni Cafe and Delfina, among others, and is looking to open up a teahouse of her own in San Francisco.

There’s certainly room for growth. While tea is the most consumed beverage in the world next to water, it is ranked only seventh in the United States. But according to Joe Simrany, president of the Tea Council of the U.S. A. Inc., a shift is taking place. In the last 10 years, wholesale sales of tea have surged to over $5 billion, from under $2 million, and while there were only a couple hundred teahouses in 1990, there are now about 1,500 around the country.

Says Eliot Jordan, tea director of Emeryville-based Peet’s Coffee & Tea, “People are trading up. They’re getting tired of bad coffee and boring tea and are looking for a flavor alternative.”

Beyond black and green

With tea, there are plenty of alternatives. From black to white, green to oolong, red to pu-erh, tea can be light-colored and delicate or full-bodied and complex depending on where it is grown and how it is processed. Peet’s sells 28 kinds of tea while other stores like the Imperial Tea Court and Samovar Tea Lounge in San Francisco often carry 100 teas or more.

“Learning and talking about tea is a great ice breaker,” says Jesse Jacobs, co-owner of Samovar, which opened in June 2003. “I can’t tell you how many blind dates we see in here. It’s a good alternative to meeting at a bar, and people immediately have something to talk about — what tea to try, how it tastes, etc.”

It doesn’t hurt that this latest generation of tea rooms look really good. Samovar‘s woven grass floors, warm woods and spice-colored accents make it look more like a hip cafe than a stuffy tea room. Celadon in Albany is a modern Zen oasis with a colored concrete tea bar, bamboo walls and stone fountain. And May Hung’s DynasTEA, a cozy shop on Russian Hill, greets customers with vibrant yellow and green walls offset by creamy accents and dark wood furniture.

Teavana, an Atlanta-based chain that opened on Polk Street in April, has warm yellow walls, airy space and approachable staff, all of which have made J. K. Harper a convert. Annoyed by the lines at his normal coffee shop one Saturday morning, Harper crossed the street to Teavana and hasn’t looked back. Now a nearly daily visitor, he likes the choices and the aesthetics.

presssfc120804_4More relaxing

“Having a lacquer tray arrive at my table with a pot and a glass mug is a much nicer way to spend my money than having a paper cup shoved in my face,” he says.

Tea snacks are a lure, too. Samovar offers a seasonally changing menu ranging from breakfasts like a polenta-ginger waffle ($5.95) to dishes like baked tofu with miso chutney ($3.75), a bento box featuring smoked duck ($8. 95) and tea-seared tuna ($10).

The Imperial Tea Court, the Chinese teahouse with its dark wood tables, heavy empire chairs and decorative bird cages, has expanded its Ferry Building location’s menu with lunch specials like braised pork stew ($10.50), vegetarian curry with tofu ($9.50) or pork won tons in a jasmine tea broth ($9).

Several teahouses also build education and special events into their repertoires. The Imperial Tea Court’s Powell Street store offers classes on tea basics, tea varietals and formal tea presentations. Samovar offers free tea tastings on Tuesday evenings, and on New Year’s Eve the teahouse is featuring a five-course menu paired with several fresh crops of tea for $65. Reservations are required for the tastings and dinner.

English-style tea havens outside of downtown San Francisco include Lovejoy’s Tea Room, a Noe Valley institution packed with comfortably lumpy easy chairs, squeaky tapestry couches, lots of lace and traditional fare like shepherd’s pie; Tal-y-Tara Tea & Polo Shoppe, a tiny place in the back of an equestrian shop in the Richmond; Benicia’s quaint Camellia Tea Room; Lisa’s Tea Treasures in Menlo Park and Campbell; and the English Rose in San Carlos.

Whether you want to incorporate tea into your daily life or simply enjoy it as a holiday tradition, one thing is certain. The ritual forces the drinker to slow down and sip, something most of us could use at this bustling time of year.

Media Contact:
Jesse Cutler, Samovar: (415) 655-3431 / publicity@jpcutlermedia.com


Samovar Featured in Chicago Tribune Article, “In Coffee-Loving U.S., Tea Sees Surge In Sales”

By Jane Meredith Adams, Special to the Tribune
Published January 8, 2007

logoSAN FRANCISCO — In a city saturated with coffeehouses, a state awash in lattes and a nation deeply in love with a cup of joe, they have come for tea. With their heads bent over stainless steel tins of leaves at the Lupicia Fresh Tea boutique here, they sniff chocolate mint black and inhale blueberry-raspberry green. They come for tea because of beneficial flavonoids, exotic flavors and the elegance of an Asian ceramic teapot. They are top-of-the-line tea drinkers, and in a Starbucks world, their numbers are increasing.

A coffee man in the morning, accountant Roy Wong wants nothing but green tea in the afternoon, and when it comes to green tea, he wants nothing but the best. Hence his pilgrimage to the Japanese-owned Lupicia, which offers 200 varieties of black, green, oolong and white teas.

“I’ve read that green tea helps prevent Alzheimer’s and helps with digestion, so why not?” Wong said.

Tea in America once meant a bag of Lipton floating in a cup. Green tea was a fringe product and white tea unheard of. All of this has changed, including the shape of the lowly tea bag, as U.S. tea sales are expected to grow to $10 billion by 2010 from $6 billion in 2005, according to the World Tea Expo, a trade show.

Driven by reports that tea has less caffeine than coffee, is loaded with antioxidants and may even help prevent tooth decay and Alzheimer’s disease, Americans are guzzling ever-increasing quantities of chilled, bottled tea. Premium loose-leaf teas also are surging in popularity, packaged in bulk or in silken, oversized tea pouches, which enable the leaves to unfurl.

Nationally, the number of tea cafes has boomed to 2,000 from 200 in the past decade, according to the Tea Association of the USA. California has the most, with the coffee-loving Midwest trailing. “The Midwest has always been a laggard when it comes to tea consumption,” said Joe Simrany, president of the Tea Association of the USA.

The TeaGuide, which maintains a list of tearooms worldwide in conjunction with the Cat-Tea Corner Web site, catteacorner.com, reports that there are 33 tea cafes in Chicago and 18 in the suburbs.

What’s in your tea bag

Just as wine, coffee and chocolate transformed from foodstuffs into gourmet pursuits, tea drinking has become a province of connoisseurs. Education is at the core of the transformation. The idea is that once
you’ve tasted high-end single-estate-grown Assam black tea, that cup of Tetley won’t be as appealing.

Take this bit of education from Kalvin Louis, co-owner of the Samovar Tea Lounge, a San Francisco Asian-themed food and tea salon. Traditional tea bags, Louis said, contain nothing more than discarded tea leftovers known as fannings, dust, soot or shake. As tea is processed, whole leaves are shaken in a mesh basket. What falls through is bagged.

“They color it and flavor it,” said Louis disdainfully as he sipped a cup of Ancient Tree hand-picked green tea.

The tea experience comes in two forms. In sync with the pace of American culture are bottled chilled teas, tea smoothies, sparkling tea mixed with fruit juice and bubble tea drinks–a Taiwanese specialty characterized by pearls of gummy tapioca at the bottom of the cup that are sucked up through a wide straw.

On the hot side, loose-leaf sellers such as L’Amyx Tea Bar in Oakland are selling the idea that pausing to steep a pot of tea is a calming respite from a hectic world. To this end, L’Amyx doesn’t sell take-out cups of tea.

But do Americans want to slow down?

“It’s an uphill battle with American culture,” said Marcia Lam, chief financial officer at L’Amyx, as she stood behind the bar, pouring tea made from delicate white buds. Just as yoga and spas have emerged as a way to find balance, so too has tea, she said.

Making the switch

In Chicago, even the pressure of law school can’t make Chrystina Zelaskiewicz, 26, drink a cup of coffee. On winter nights, she favors Fruit Blast herbal tea at Argo Tea on Rush Street.

“It’s hot, it tastes good and it doesn’t have caffeine,” she said. Herbal teas aren’t technically teas because they aren’t from the Camellia plant that is the source of all teas, but they’re steeped like tea and also are growing in popularity.

“I like the flavored teas,” said Chicago medical school student Bonnie Hoel, 25, who recently sipped a cup of Ginger Peach black at Argo Tea. When she’s at home, she’s partial to the milky cinnamon sweetness of chai black, which she pairs with homemade banana chocolate chip bread. She’s also acquired a taste for green tea. “It’s a little bitter, but I’ve heard about the health benefits of it,” she said.

Behind most tea drinkers is a conversion experience–the day they put down their java and picked up some oolong.

“I just realized how much better I felt when I drank tea,” said Dominic Martello, 55, a waiter who once drank four or five cups of coffee a day. “It’s easier on the stomach,” he said, sipping Jasmine Pearl green tea. Just as relaxing as drinking tea: the slow-paced tea house ambiance, he said.

“It’s a place to think about what I want to think about.”

Media Contact:
Jesse Cutler, Samovar: (415) 655-3431 / publicity@jpcutlermedia.com


Jesse Jacobs, Owner of Samovar Tea Lounge: “SF Business Times Entrepreneur of the Month”

Friday, September 12, 2008sf_business_times
Entrepreneur profile
Jesse Jacobs
Founder and CEO, Samovar Tea Lounge

HQ: San Francisco.
2007 revenue: $1.8 million.
Number of employees: 40.
Year founded: 2001.
Source of startup capital: $300,000 in loans from the SBA, family and friends.

Background: Born in Brookline, Mass., raised in a commune and graduated with a bachelor’s in international relations from University of Massachusetts-Amherst. Taught English in Denmark and Japan. Founded a web startup in Boston before driving to California for the tech boom. After the dot-com bust in 2001, founded Samovar.

Age: 37.
Residence: San Francisco.

Web site: www.samovarlife.com.
What it does: Tea shop

Big Picture

Reason for starting business: I wanted to create peace. Tea is the perfect vehicle for creating peace.

Most difficult part of decision: Risking everything — money, family, friends and free time.

Biggest plus of ownership: Doing exactly what you love. Watching an idea turn into physical reality.

Biggest drawback: There is no “clocking out” and going home for the weekend. Ever.

Biggest misconception: Getting rich quick and defining your own schedule.

Biggest business strength: Our model is a tea experience to make people feel good, like going to China or visiting a spa.

Biggest business weakness: Trying to be a sustainable business in San Francisco is really expensive.

Biggest risk: Putting more money and time into the business. We finally turned a profit last year.

Biggest mistake: We were undercapitalized and didn’t do things professionally at the start.

Smartest move: Hiring staff looking to grow with the company and having “open-book” accounting, where the dishwashers knew the gross profit and understood how breaking a dish impacted the bottom line.

Biggest worry: Growing too fast, and not delivering the same Samovar experience, mission and culture.

Top source of inspiration: Dalai Lama.

Media Contact:
Jesse Cutler, Samovar: (415) 655-3431 / publicity@jpcutlermedia.com


“Tea-Totaling” Daily Candy Features Samovar Tea Lounge

February 7, 2005

logodailycandySocial drinking? Love it.

Except sometimes. Like the time you told your boyfriend’s mom about your penchant for prescription pills. Or when you hit on your boss at the holiday party.

But it was the night you publicly peed on yourself that really caused a stir.

In your case, you’d best hightail it to Samovar Tea Lounge for some mood-boosting, booze-free libations.

Owner Jesse Jacobs promises a warm, happy glow after an hour or so of sipping and yapping over fine artisanal

teas at the new Tuesday tastings. And he won’t turn his nose up when you can’t tell the difference between Oolong and green.

What he will do is introduce you to the mind-expanding world of tea varietals (Maiden’s Ecstasy Pu-erh, anyone?). The experience includes an informative dose of Tea 101 along with the tea tender’s choice of three different teas, selected for their uniqueness, taste, and

seasonality — all for just ten dollars.

And to keep the good feeling flowing, Samovar’s tea comes from small family farms across the world. So relax, drink, and be merry.

Just not too merry.

Samovar Tea Lounge, 498 Sanchez Street, at 18th Street (415-626-4700 or samovartea.com); Tuesday tea tastings are by appointment only.

Media Contact:
Jesse Cutler, Samovar: (415) 655-3431 / publicity@jpcutlermedia.com


Samovar Tea Lounge Chosen as “Best Tea of the Bay 2008″ by San Francisco Magazine

sanfranciscomag2“…Named for the Russian contraption that boils water—honors the traditions of all the world’s tea capitals (Moroccan, Indian, Japanese, and Russian meals are paired with complementary teas from each region), but the three-tiered British service is the shop’s specialty. And there’s no need to guess your tea’s pedigree—Samovar serves primarily organic and Fair Trade goods…”

Media Contact:
Jesse Cutler, Samovar: (415) 655-3431 / publicity@jpcutlermedia.com


SF Weekly Votes Samovar Tea Lounge San Francisco’s Best Tea 2008

sfweekly_blue1“Some tea rooms are all about the scones and crumpets; others embrace the more tranquil practices of the East. Still others go the Moorish route and serve up dolmas and dates with the brewed mint leaves. Samovar, an inclusive sort of place in a quiet corner of the Castro (and now in a second location in Yerba Buena Gardens), honors all of these traditions and more…”

Click on this link to see the entire article:

http://www.sfweekly.com/bestof/2006/award/best-tea-room-172826/

Media Contact:
Jesse Cutler, Samovar: (415) 655-3431 / publicity@jpcutlermedia.com


Crocs Cities by Foot Visits Samovar Tea Lounge, Yerba Buena

cross“About Samovar Tea Lounge
Quick quiz: What do the Dalai Lama and tea have in common? The Samovar Tea Lounge, of course! A great place to meet and have a conversation, this teahouse unites the world’s best teas under one roof. They also offer organic meals paired with the perfectly selected tea. USA Today even rated the Samovar Tea Lounge as one of the top ten great places to be seeped in tea, tradition and comfort.”

Click on this link to watch the Crocs video of Samovar Yerba Buena:

http://www.citiesbyfoot.com/main/cityID/2/locationID/77/do/Eat_Detail

Media Contact:
Jesse Cutler, Samovar: (415) 655-3431 / publicity@jpcutlermedia.com


Samovar’s Jesse Jacobs on KRON AM News TV (2-7-09)

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

Watch Samovar Tea Lounge owner Jesse Jacobs on KRON 4 News as he highlights some of his favorite teas alongside news reporter Henry Tenenbaum.

Check out the teas that Jesse brewed in this feature: Ryokucha Green Tea and Maiden’s Ecstasy Pu-erh
And the tea ware he used: Yixing Pot, Glass Pitcher, and the Infusing Basket


A New Samovar Blossoms in Zen Valley

blogzenvalley

Samovar Tea Lounge III is now open!

As San Francisco’s oldest tea loung,e we have expanded into a new, third Samovar location. And we are really, really excited about it.

What’s old is new and what’s new becomes old.That seems to be the cycle of life. And now, after six years in business, we have opened in SF’s newest neighborhood, “Zen Valley,” across the street from America’s oldest Zen institution, the San Francisco Zen Center. This oasis of a ‘hood is the perfect blend of zen and tea are now available for anyone near Hayes Valley, Japan Town, Civic Center, and Upper Market to enjoy. Shining in a bright red coat of paint, you can’t miss the spot: 297 Page St. @ Laguna St.

Given the current economic and political climate, we felt especially excited at the prospect of broadening the tea business in challenging times because of the goodness that the tea brings in especially difficult times: community, relaxation, health, social intimacy. There is perhaps more of a need for tea today than other time in recent history. And we are really thrilled to be here, alongside the Zen Center and all that that organization brings to SF.

What make this latest Samovar Tea Lounge special?

The Location
Being across the street from the San Francisco Zen Center, connecting the tradition of tea directly to the practice of sitting meditation makes for some really good chemistry. Of course you don’t have to be a meditater or a Buddhist to enjoy Samovar, but, as the mission the Zen Center is to cross all demographic boundaries to “…make accessible the wisdom and compassion of the Buddha…” just sitting across the street in the lounge sipping a Masala Chai, you can’t help but to feel a sense of peace from their strong neighborhood presence. And, the constant flow of zen students and teachers in and out of Samovar give you the chance to connect to some amazing people, doing really good things.

This space is situated in quiet, quintessential residential neighborhood outside the main commercial drag of Hayes Valley – giving you the perfect excuse to go shopping, and people watching, and then to escape…to a blissful cup of tea. Also, although it is tucked away, it is also incredibly central to the rail and bus Muni systems, the Bart, and, to walking from Market Street, Japan Town, the Fillmore, Hayes Valley, and Civic Center.

The Building Materials
Having the opportunity to operate two successful Samovar Tea Lounges over the past 6 years, we have had the luxury to see what works and what doesn’t in a tea lounge. This third location was the perfect chance to put into practice all the best elements. Here’s a partial list of what we were able to incorporate into the building of this location:

- Forest Stewardship Council certified wood flooring. All of our wood floors come from biodiverse, sustainably harvested timber, and than literally hand finished by artisans to create the functional, and beautiful aesthetic they embody.

- Tables and Bar – For all of our tables and bars, we went really, really, really local. Up in Marin a friend of ours salvaged some wind fallen redwood trees, 1200 year old trees to be exact. After getting seasoned for many years at his home, he finished them, and installed them – here at this location. Beautiful, natural, and from only 20 minutes away! We were especially excited about the tea bar. It’s the perfect place to taste tea, hang out and chat with us about he nuances of oolongs, or to bring a date. It’s a real bar, and yet only for tea!

- Electrical and equipment usage is all low energy consumption. Even the bathroom uses state of the art water faucet, hand drier, and lights!

- Metalwork is reclaimed metal from an old vinegar factory up in Northern California. The factory and vinegar is gone, but, the metal has remained and found a new home in beautifying and supporting this new space

The People
Our staff has been hired from a very large pool of applicants. We have a 4″ stack of resumes of people looking to work at Samovar, and this new staff at the Zen Valley location made the cut. They are passionate about tea, live really interesting lives, love customer service, and are excited to be calling this new location their home away from home. How many other jobs out there have staff lingering around for three hours after the shift is done? Not many. Our folk love working here, and even when the work is done, they linger, sipping tea, talking about tastings, and crops and seasons, and hanging out with our customers. Thank you Samovarians for making our space so special.

Our History
First we opened during the peak of the Dot-Com bust, in a classic San Francisco coffee shop just outside the Castro, to serve the neighborhood with the salve tea offers. Then came the be-jeweled dome in Yerba Buena Gardens beneath this city’s skyscrapers, satisfying downtown workers, tourists, and convention-goers with an escape from the city’s frenzy.

And now, tucked in a quiet residential neighborhood across the street from the San Francisco Zen Center, comes this most exciting location yet. Please visit us and find out for yourself!

Samovar Zen Valley is open….

Everyday: 10am-10pm

See you soon!


Ryokucha Green Tea has Just Arrived from Japan… yum!

blogryokuchagreenteaFresh Ryokucha has just arrived.

Creamy, full bodied, matcha infused, malty, smooth & sweet, and with a mildly grassy finish. That’s Ryokucha, our special house-blended staple, and the ingredients are fresh from Japan.

This tea has a very complex taste, but a very simple effect: It feels good!

Ryokucha green tea is so popular because it’s easy to brew, tastes so pleasing, and is perfect for drinking all day long. Like a meal for breakfast, a pick-me-up midday, and a cozy soother for the evening, this tea has been a staff and customer favorite since we opened.

Ryokucha is Samovar’s version of Genmaicha, the beloved traditional toasted rice green tea, but ours has a twist! Click here to find out more about Ryokucha.